Social Media: Don’t Just Check the Box


Take on social media with the thought of starting a conversation rather than pushing your brand.

A personable approach on a virtual plane can inspire brand loyalty.

Social Media

Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)


  1. James Eugene Barbush Says: July 8, 2013 at 8:49 am

    Could be that this cartoon is correct for some people. This week, I have been thinking “Hit and Run”. People post and run without entering into conversation EVER. Whether e-mail lists, posting on FB, tritter, and so on.

    In line with that thinking, I have been looking into other FB groups that have a common interest for me and created a Linkedin page called “Worldwide Friends of James Eugene” to engage people further.

    SOCIAL media is a probably a learned skill for some of us.

    • Rachel Strella Says: July 14, 2013 at 3:38 pm

      I think some folks miss the two-way conversation that’s supposed to occur in social media. Leaving remarks unanswered sends the message that you don’t care.

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