At Strella Social Media, results have always started with understanding the brand, the audience, and the role social media should play. These examples show how customized strategy, consistent execution, community engagement, and performance insight have helped clients strengthen visibility, build audience connection, and communicate with more purpose.
Client Success Spotlights
From growing engaged audiences to improving consistency and strengthening brand visibility, these examples show how thoughtful social media strategy can support meaningful business and communication goals.
How Our Client Gained Over 600k Followers in Less Than 6 months
Challenge
Relative Race needed to translate its TV success into social media growth, as metrics were stagnant despite engaging content.
Solution
#Strella revamped the social strategy by focusing on emotional video content, targeting a broader audience, and optimizing post timing to increase engagement.
Results:
Facebook: 500k+ new followers, 21,000% reach increase
Instagram: 100k+ new followers, 6,000% reach increase
How an Animal Rights Nonprofit 5x’d Their Posting and Reignited Growth on Instagram
Challenge
Beyond Carnism had a powerful mission and loyal following—but their Instagram was stuck. Follower count hovered at 16k for over a year, posting was inconsistent, and there was no system in place to drive strategy or engagement.
Solution
#Strella brought structure and momentum by creating a clear content calendar, organizing assets into a content bank, and developing a caption framework to boost engagement. We also introduced a DM strategy to build audience connection and trained the team to track analytics and adapt their approach with confidence.
Results:
Posting frequency increased from 5 to 21 posts per month
Monthly follower growth jumped from +16 to +275 new followers
Team gained confidence to manage and evolve strategy independently
How #Strella Tripled Waggle’s Facebook Engagement with Mission-Driven Content
Challenge
Waggle is a crowdfunding platform that helps families afford life-saving veterinary care. Despite their critical mission, social media efforts were sporadic—managed by a small team overwhelmed by rescue coordination and donor relations.
Solution
#Strella created a mission-driven content strategy focused on donation stories, education, and rescue awareness—bringing structure, consistency, and renewed connection to Waggle’s audience. “Strella actually listens and brings our vision to life. It’s like a breath of fresh air.” — Waggle Team
How #Strella Helped a Rural School District Increase Facebook Shares by 1,800+ with Student-Focused Content
Challenge
Southern Tioga School District, serving 1,800 K–12 students in rural Pennsylvania, wanted to better connect with its community—but its social media lacked structure and heart. Posts were inconsistent and overly administrative, missing the human side of the story.
Solution
#Strella brought clarity and consistency, focusing on students, staff, and real moments. With a strategic calendar, branded visuals, and close collaboration, we turned engagement into connection.
Results:
Follower count increased by 43%
Post shares soared, with over 1,800 shares in just 16 months
Mother Hubbard’s Boosts Engagement by 550% With Human-Centered Social Media Strategy
Challenge
Mother Hubbard’s Custom Cabinetry, a trusted name in Central Pennsylvania since 1972, excelled in design and service but struggled online. Content was inconsistent, engagement was low, and opportunities to reach new customers were missed.
Solution
#Strella found that posts featuring the Mother Hubbard’s team consistently outperformed polished product shots. We built a people-focused strategy, balanced with project highlights and design inspiration, and maintained a consistent posting schedule.
Results:
Facebook engagement up 549.89%; followers up 15.65%
Instagram followers up 46.84%
Human-focused posts outperformed standard project shots in reach and engagement
Subject Matter Expert Attracts National Business Opportunities by Elevating Personal Brand
Challenge
Chad Harvey wanted to expand his reach and differentiate himself in the leadership space but lacked a focused social media presence and a strong personal brand.
Solution
#Strella rebranded Chad’s online presence, focusing on core values planning and AI through a blog and video series. We revamped his website, added X, Facebook, and Instagram, and developed content strategies to highlight his unique expertise.
Results:
Nationwide brand recognition
Increased inquiries due to enhanced online reputation
How #Strella Social Media Transformed BYUtv’s TikTok, Adding 32K Followers in Just 4 Months
Challenge
BYUtv's TikTok account struggled to gain traction, remaining stagnant at 4,000 followers despite consistent content posting.
Solution
#Strella focused on emotional storytelling through targeted content, emphasizing "Relative Race" and top-performing shows to build engagement and allow TikTok's algorithm to adjust.
Tech Company Achieves 50% LinkedIn Follower Growth by Implementing a Strategic Content Plan
Challenge
Domino Technologies needed to leverage its LinkedIn following to attract recruits and clients, as well as improve overall engagement without any active marketing.
Solution
#Strella implemented a consistent LinkedIn content strategy, including bi-weekly blog posts and targeted updates to engage their audience and promote company culture, all through organic efforts.
Results:
50% follower growth in six months
13,983 impressions, 4,841 page views
Increased job posting responses and proactive outreach
Client Feedback: What It Feels Like to Work With Strella
Our clients have valued more than content. They have valued guidance, responsiveness, consistency, and the confidence that their social media presence was being handled with care.
“Super creative content.”
Riki Sanford – Marketing Manager, BYUtv
“A weight lifted off my shoulders.”
Vixen Divine – Owner, Trillion Dollar Transformation
Effortless Solutions, Confident Results
Strella Social Media turns social media challenges into seamless, reliable, and consistent content for our clients.
“Easy and reliable. Our social media was unorganized and random. Now, we feel confident about our social media content.”
BIA of Lancaster County
“Overall, a positive experience—timely and friendly. Social media was stressful before working with Strella, but now it’s pretty much effortless.”
Mother Hubbard's Custom Cabinetry
About
Discover tailored social media solutions with strategic planning, content creation, consulting, and branding. Our services include asset design, analytics, and community engagement for a seamless brand experience.
#Strella Core Values
Commitment to Excellence
Communication
Service
Relationships
Contact Info
Strella Social Media
6405 Huntsmen Drive
Harrisburg PA 17111
