Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing. No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will be prominent, they aren’t the only trends! As we edge...
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Rachel Strella
09 Dec 2018
As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to bolster your brand’s success through social media in 2019? I’ve...
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Rachel Strella
02 Dec 2018
Have you realized that Christmas is less than 50 days from now? Chances are you’ve noticed the decorations and supplies stocked in your favorite stores, and you’ve started receiving daily emails from your favorite online retailers, boasting their “biggest sales yet!” The holiday season means many things to many people, but there is generally one universal truth about the approaching celebration; the New Year is...
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Sara Rusniak
25 Nov 2018
During a recent meeting with clients in Utah, someone asked me about what it’s like to have a virtual team. For me, the fact that my team members don’t work at a physical location with me and aren’t payrolled employees doesn’t change what I expect from them in terms of performance and sense of responsibility. There are, of course, legal and accounting details to abide...
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Rachel Strella
18 Nov 2018
November is the month to give thanks, which is why it’s fitting that Veterans Day falls during this time. I am thankful for veterans, especially my Father, a disabled Army veteran. He believes in our country and he is willing to die to defend it. The military honor instilled in him carried over to our family life. We had only a few rules: honor our...
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Rachel Strella
11 Nov 2018
