Category: Social Media Mistakes

November 9, 2025
Social Sesh: Things I'm Tired of Seeing on Social Media

Still posting like it’s 2019? Here are 5 social media mistakes that make your brand forgettable—and what to do instead in 2026.

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August 3, 2025
Hear Me Out: A Brand Trip with No Branding: The Waterboy Controversy

A brand trip to Tulum turned into a personal vlog. Did Waterboy’s influencer marketing campaign help or hurt the brand?

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June 15, 2025
Hot Take: Design Mistakes I Will Never Make Again

Avoid common graphic design mistakes that ruin your work. Learn key tips on contrast, simplicity, and kerning to create professional designs.

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February 23, 2025
Hear Me Out: What Poppi Did Wrong

Poppi’s influencer marketing stunt backfired, sparking backlash on TikTok. Did they miss a golden opportunity? Read more!

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September 15, 2024
Social Sesh: The Real Cost of Content Errors: Why Proofreading Can’t Be Optional

Learn how content errors can hurt your brand and tips to avoid them.

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July 28, 2024
Mastering AI in Content Creation: How to Avoid Common Mistakes

Common blunders when using generative AI for creating content.

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May 21, 2023
Comeback Corner: Don't Let Bad Grammar, Spelling, & Punctuation Ruin Your Brand

Brands with content mistakes can tarnish their reputation.

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July 22, 2018
5 Social Media Mistakes PLUS the Number 1 Mistake to Avoid

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as profitability. When talking about social media marketing, it […]

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September 11, 2016
Social Media Marketing: The #1 Mistake Businesses Make

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled […]

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