Business Advice


Top 5 Social Media No No’s!

27

Jan 2019

Top 5 Social Media No No’s!

Social media is a staple in our daily lives, which makes it easy to take it for granted. We have to remember that while technology is a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness.  As we continue our journey of modern communication, here are a few things to avoid. Don’t… Engage with...

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6 Social Media Musts for 2019

13

Jan 2019

6 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what you post on your personal social media accounts can affect...

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2019 Will Be The Year Of…

06

Jan 2019

2019 Will Be The Year Of…

In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers....

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It’s OK to Question Authority

16

Dec 2018

It’s OK to Question Authority

When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn’t mean to do so in a belligerent or disrespectful way, but she wanted us to know it’s alright to be curious. It’s OK to question the powers that be when something doesn’t make sense to us or if a directive seems out...

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Three Social Media Trends That Will Impact Marketing Next Year

09

Dec 2018

Three Social Media Trends That Will Impact Marketing Next Year

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will be prominent, they aren’t the only trends! As we edge...

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