Social Media Strategy


Social Media Guidance For Those Who Are Ready To Get to Work!

28

Oct 2018

Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand...

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3 No-Nonsense Social Media Tips Your Business Can’t Ignore

14

Oct 2018

3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires commitment and the right organizational mindset. Do you want to...

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Social Media Success Tips for Small Business Owners

23

Sep 2018

Social Media Success Tips for Small Business Owners

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: – How small businesses can get started with a social media strategy – Refining options for audience targeting – Common mistakes small businesses make when trying to market on social media Social...

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Why Content Consistency Is Key

10

Jun 2018

Why Content Consistency Is Key

Nearly every client we work with has one thing in common:  Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have a blog. It’s hard to pump out fresh content on...

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The Advantage of the Content Long Game

20

May 2018

The Advantage of the Content Long Game

On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity who has reached out to us. In fact, we’ve had...

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