Social Media Strategy


Why Your Social Media Efforts Are Falling Flat

24

Mar 2019

Why Your Social Media Efforts Are Falling Flat

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome – money is an outcome, not a goal. Experience has shown that a more realistic goal for organizations who want sales could be lead generation. However, the...

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Social Media Guidance For Those Who Are Ready To Get to Work!

28

Oct 2018

Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand...

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3 No-Nonsense Social Media Tips Your Business Can’t Ignore

14

Oct 2018

3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires commitment and the right organizational mindset. Do you want to...

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Social Media Success Tips for Small Business Owners

23

Sep 2018

Social Media Success Tips for Small Business Owners

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: – How small businesses can get started with a social media strategy – Refining options for audience targeting – Common mistakes small businesses make when trying to market on social media Social...

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