July 7, 2013

By: 
Rachel Strella

Social Media: Don’t Just Check the Box

 

Take on social media with the thought of starting a conversation rather than pushing your brand.

A personable approach on a virtual plane can inspire brand loyalty.

Social Media

Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)
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2 comments on “Social Media: Don’t Just Check the Box”

  1. Could be that this cartoon is correct for some people. This week, I have been thinking "Hit and Run". People post and run without entering into conversation EVER. Whether e-mail lists, posting on FB, tritter, and so on.

    In line with that thinking, I have been looking into other FB groups that have a common interest for me and created a Linkedin page called "Worldwide Friends of James Eugene" to engage people further.

    SOCIAL media is a probably a learned skill for some of us.

    1. I think some folks miss the two-way conversation that's supposed to occur in social media. Leaving remarks unanswered sends the message that you don't care.

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