Social Media for Business


Three Social Media Trends That Will Impact Marketing Next Year

09

Dec 2018

Three Social Media Trends That Will Impact Marketing Next Year

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will be prominent, they aren’t the only trends! As we edge...

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2 Social Media Trends to Watch in 2019

02

Dec 2018

2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to bolster your brand’s success through social media in 2019? I’ve...

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Social Media Guidance For Those Who Are Ready To Get to Work!

28

Oct 2018

Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand...

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3 No-Nonsense Social Media Tips Your Business Can’t Ignore

14

Oct 2018

3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires commitment and the right organizational mindset. Do you want to...

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What the Heck Is Up With LinkedIn Hashtags?

24

Jun 2018

What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s up with that?” and if there’s any value to using...

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