Category: Social Media Strategy

January 26, 2014
Vine for Business: A Quick Start Guide!

The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want to make sure these new […]

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January 12, 2014
Social Selling: Know Your Brand

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]

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December 1, 2013
Social Media: Have Fun With Photos!

I consult with businesses who sometimes agonize over what to share on social media.  They overthink newsfeed postings in an effort to perfect their message.  That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging.  A photo with a word or phrase can […]

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November 17, 2013
3 Things Every Business Needs to Succeed in Social Media

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

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November 10, 2013
5 Quick Sources of Social Media Content

As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we need to rely on outside […]

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November 3, 2013
Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that blogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing […]

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October 27, 2013
“Going Viral” Doesn’t Make My Top 3 Content Marketing Tactics

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content […]

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July 28, 2013
Social Media to Unite Company and Non-Profit

Folks often ask us how they can add a splash of creativity to their social media efforts to help them meet their goals. Every business is unique and some may require a little more thought than others, but I am excited to share one way we plan to get creative with our client, Puppy Cake. Based […]

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July 7, 2013
Social Media: Don’t Just Check the Box

  Take on social media with the thought of starting a conversation rather than pushing your brand. A personable approach on a virtual plane can inspire brand loyalty. Cartoon reprinted with permission from The Prose Marketer (via Tom Fishburne)

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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