By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media. With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]
By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
By Joel Don Moore’s law is a truly great thing. It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features. If you apply the law to social media marketing, it’s not necessarily so […]
By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult […]
Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.
By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]
By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot. Unfortunately, the DVD player stopped […]
By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]
During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI. Today is the final blog in the series as we define ROI as we see it – including how to position your business […]
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