December 13, 2015

Rachel Strella

3 Social Media Truths Relevant to Every Business – Regardless of Industry

social media for small businessI’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry.

Humanizing works.
Forgive me for sounding like a broken record, but this is SO important!

People form relationships – and relationships are built on trust. Customer loyalty, especially for small businesses, is often tied to the people who work in the business – the people who give that product or service its staying power.

Takeaway: The results speak for themselves. Humanizing a business, especially with photos and videos, have often exceeded reach more than any other organic tactic we’ve tried to implement.

Consistency is crucial.
We’ve seen too many businesses spend time building a snowman to watch that snowman melt.

Social media is a marathon, not a sprint. Use any analogy you want, those who get impatient because of lack of an immediate result do not have a social media mindset. And it will not work for them.

Monumental accomplishments happen with little accomplishments done consistently, over a period of time.

Strive for small wins, build on that momentum, rinse and repeat.

Takeaway: A plan that lacks consistency will lack gains.

Integration and planning go a long way.
Social media does not exist in a silo. It should be incorporated into business operations and existing marketing outlets. This could be as simple as including social media sites on your website, brochures, and business cards.  It could be a campaign to strengthen a marketing strategy such as direct mail push or pay-per-click ads.

With a little planning, a business can excel – regardless of size or location. In one small business, our integrated plan increased their reach by 500% and engagement by 1,300% with one campaign – in just one week!

Takeaway: The more a business can synergize efforts, the better chance of maximizing reach beyond nearly any tactic done with social media, alone.

Those looking for a magic pill to social media success will be hard-pressed to find a golden nugget. But, with these three tips, they are heading in the right direction!

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6 comments on “3 Social Media Truths Relevant to Every Business – Regardless of Industry”

  1. […] businesses have different strategies when it comes to social media. But there are some social media truths that are relevant to every business, regardless of the industry. Rachel Strella shares some of those truths here. And BizSugar members […]

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