Category: Social Media Strategy

Tarte Cosmetics played a strategic hand with their Bora Bora Bonanza!

What a social media manager can do for you and your business.

What is rich content and why is it beneficial?

Engage more effectively on social media by understanding the psychology behind it.

A lesson learned: stick to what you’re good at!

Community building takes dedication and the willingness to foster relationships with the audience.

If you’re curious about how you can build a marketing funnel for your organization, check out this Q&A with John.

How to set and measure social media goals that generate leads.

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]