In the past few weeks, I've corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign - and the cost per customer acquisition. This type of question is one I receive often ('what's my […]
By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures. As a classic overachiever, I will never give a client less than my best, so failure is difficult for me. If social media isn’t working to a client’s liking, there are modifications […]
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult. An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating than actually running […]
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere. Some were reluctant to develop a […]
As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year. Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with […]
Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]
By Lauren Galli, Creative Director For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter. That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media site. If you’re wondering if […]
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]
No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to conversion including operations, marketing and […]
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