By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]
By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been! As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]
There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]
By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media. With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]
By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
By Joel Don Moore’s law is a truly great thing. It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features. If you apply the law to social media marketing, it’s not necessarily so […]
By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult […]
Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.
By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]
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