Category: Social Media Strategy

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]

At Strella Social Media, managing nearly 75 social media accounts is certainly challenging, but there are some tools that make it a little easier for us to keep track of it all. And while these tools certainly make our job a lot easier, these tools can also help individual users manage their various social media […]

When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]

By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media.  With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]