November 3, 2013

Rachel Strella

Should I blog?

The past month, I’ve been “blogging about blogs” – and a central theme has been that Is blogging for my businessblogging takes a considerable amount of time and effort.  Often times, businesses make the decision to begin a blog without having any sense of whether blogging is the best use of their time and resources, or if the timing is right to begin blogging. Pete and I have developed this checklist to help you determine if blogging is right for your company.  Even if you check zero of the items below, that doesn’t necessarily mean you shouldn’t blog. But if you check a majority of them, we strongly recommend incorporating a blog into your communications plan.

___ My business’s core operations are sound, and I’m in a position where I want to bring as much attention as possible to my business

____ I have adequate resources for me or my staff to dedicate a few hours per week to the blog, including monitoring and responding to comments

____ I am willing to dedicate at least one year and a few weeks of intensive start up time in order to give my blog enough time t generate results

­­­____ I have a nice website that I am confident in and want to show off

____ I wouldn’t mind investing a little money to optimize my website by adding a blog

____ I have a great web person who will work with me to implement the technical components I need to optimize my blog

___ I am a strong writer or I have a strong writer on my team

___ I am committed to integrating my blog with social media outreach in order t drive traffic and gain an audience

___ I would like to give my business an online platform for reaching new audiences not only in my current market, but also in bigger markets or even overseas

___ I want to increase my Search Engine Optimization (SEO)

Should you blog?

Subscribe To Our Blog
Subscribe To Our Blog

4 comments on “Should I blog?”

  1. Fantastic checklist, Rachel and Pete! I'll add that even when biz owners don't have the time or writing talent in house, that doesn't mean they can't maintain a blog. There are professional writers who can help them overcome those hurdles while producing content consistently. I hope that doesn't come across as self-promotional, but there are a lot of people who don't think of that as an option!

    *** Service disabled. Check access key in CleanTalk plugin options. Request number 5b99c5a5157a47f8f1d69bd922a8d8a7. Antispam service ***

    1. Great point, Dawn! Writing doesn't have to be the deal breaker for a business - if they can find a way to partner with someone who specializes in content development, I highly recommend it. And, I WILL promotional - I highly recommend Dawn:

  2. This is a good tool for businesses. I think what can be included is also the differentiation between blogging and social media platforms such as G+, Facebook, Twitter and such.

    Some business owners may think that these platforms are sufficient to engage their customers. They may not be aware the power of blogging.

    These are just my thoughts.

    *** Service disabled. Check access key in CleanTalk plugin options. Request number 4db0571230c42aaa68d2c5b9565d5284. Antispam service ***

    1. Hi there, Thanks for reading and commenting! You bring up a good point. Some mistake 'blogging' as another form of social media, when I would argue that it's an extension of it. Blogging is the best way to bring traffic to a website, build credibility, and reach a mass audience. My husband, Pete, has a module dedicated to the topic of blogging, as part of the Social Media Jump Start Kit. It's #6:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover social media solutions tailored just for you, featuring strategy, audit & research, immersive content planning, insightful consulting sessions, and innovative branding & idea generation. Our full-service management encompasses asset creation, detailed analysis reports, and community engagement, guaranteeing a seamlessly crafted brand experience.

Commitment to Excellence

Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102