December 1, 2013

Rachel Strella

Social Media: Have Fun With Photos!

I consult with businesses who sometimes agonize over what to share on social media.  They overthink newsfeed postings in an effort to perfect their message.  That’s when I remind them that social media doesn’t have to be so much work. It can be fun – and engaging.  A photo with a word or phrase can increase likes, spark lively conversation, and even prompt the audience to share.  In fact, recent Facebook data reveals that photos increase newsfeed engagement by 120-180%!

That’s a stat worth putting to work. Try posting a few photos – either isolated or as part of a larger strategy – and see what happens. There’s a lot of merit to humanizing your brand, as well.  The graphic below offers two examples of incorporating the human element into a post with examples from clients, Mimi’s Bridal Showroom and C & P Automotive (the top portion).  I also included a light, humorous image as well as a photo that’s meant to engage or inspire with examples from clients, African Sporting Creations and Maison International New York (the bottom portion).

What photos have you or your business shared to spark engagement on social media?

use photos for engagement

Subscribe To Our Blog
Subscribe To Our Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

Commitment to Excellence

Business Advice
Social Media Strategy
Social for Business
Social Media Manager
Marketing Strategy
Banks/Credit Unions
Real Estate
Home Improvement

Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

Customer Service Requests
Social media is all about relationships. Join our community and keep the conversation going! We love to get to know people on a deeper level! Connect with us on the medium of your choice and tell us what you love about social media.