Category: Social Media Strategy

September 21, 2011
I DO Care What You Had for Breakfast!

On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series.   The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media professionals, including you.  What do […]

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September 18, 2011
Social Media Success Secret: It's All in the Mindset! A Q&A with Ken Mueller...

The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]

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September 4, 2011
4 Small Business Social Media Woe’s & What to Do About Them!

For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]

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August 14, 2011
Do What You Do Best and Delegate the Rest

 By Matt Hannaford, Business Development Manager  Is social media worth the time? What does a social media manager even do? These are two of the questions that I get when I tell people that I am a social media manager. Here are my answers: More than you can even imagine and it depends on the […]

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May 28, 2011
Overwhelmed by social media? Start small to win big!

Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project.  Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]

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March 20, 2011
Corporate Social Media Mayhem: A Familiar Story for Many

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

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