Category: Social Media for Business

December 2, 2018
2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]

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October 28, 2018
Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

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October 14, 2018
3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

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June 24, 2018
What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s […]

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June 3, 2018
How to Keep Up with the Constant Changes in Social Media

Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it's challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan […]

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May 6, 2018
What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the […]

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April 29, 2018
Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]

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January 14, 2018
Recent Facebook Announcement Is Not New(s)

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – […]

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November 26, 2017
Customer Service: What It Really Means to Us

Google the words, “customer service” and you will find over 630 million results - from self-help articles to consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well.  To be honest, this was an area that is so ingrained in our […]

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