Category: Social Media for Business

Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without […]

You’ve likely heard of the term ‘six degrees of separation,’ which simply means that we are connected to anyone and everyone in the world, by way of introduction, within six steps or less. Social media has taken this theory a step further with studies showing between three and five degrees of separation by users of […]

It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing […]

Social media for regulated industries is a hot topic – and one that’s shrouded in mystery.  Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized. If there’s anything I’m up for, it’s a challenge, and one that […]

Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need constant reinforcement. This blog is […]

I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]

The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist.    Don't sweat, don't sweat, don't sweat, I told myself. It was my first meeting as a social media professional.  I haven’t been that nervous since […]

One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues to evolve, there’s been speculation […]

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]