Category: Social Media for Business

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as […]

It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception.  Here are five things I hope to never hear from prospective customers again! Can I pay you […]

I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences.  Custom audiences have a few ways to target users, but, for those trying it […]

To achieve social media success, a myriad of factors must be present - all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many […]

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond […]

It’s an election year, which means controversial conversations abound. While in the company of friends, you might feel comfortable to speak freely on certain topics, but in daily conversation, it’s troublesome. And it’s even more important to remain cautious of the opinions shared on social media, especially if you’re trying to gain credibility for your business. […]

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics […]