Category: Social Media for Business

January 6, 2019
2019 Will Be The Year Of…

In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]

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December 9, 2018
Three Social Media Trends That Will Impact Marketing Next Year

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]

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December 2, 2018
2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]

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October 28, 2018
Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

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October 14, 2018
3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

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June 24, 2018
What the Heck Is Up With LinkedIn Hashtags?

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. And when making a LinkedIn post, you might have been prompted to include a hashtag. In fact, I was required to include a hashtag in a recent post! If you’re wondering, “What’s […]

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June 3, 2018
How to Keep Up with the Constant Changes in Social Media

Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it's challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan […]

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May 6, 2018
What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the […]

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April 29, 2018
Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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