Category: Social Media for Business

July 10, 2016
Facebook Advertising: Custom Audiences Work

I’ve been a huge advocate for Facebook advertising. It’s an inexpensive online marketing tool for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences.  Custom audiences have a few ways to target users, but, for those trying it […]

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June 5, 2016
Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present - all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many […]

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May 15, 2016
5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond […]

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April 24, 2016
Rules for Polite Conversation on Social Media

It’s an election year, which means controversial conversations abound. While in the company of friends, you might feel comfortable to speak freely on certain topics, but in daily conversation, it’s troublesome. And it’s even more important to remain cautious of the opinions shared on social media, especially if you’re trying to gain credibility for your business. […]

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April 17, 2016
Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]

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April 10, 2016
12 Business Social Media Pet Peeves

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]

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March 20, 2016
Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics […]

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March 13, 2016
Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? " This is a great question – and something that I’ve been meaning to […]

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March 6, 2016
Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can […]

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