Category: Social Media for Business

April 23, 2017
3 Things to Know About Social Media (Now)

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into […]

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March 19, 2017
Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who […]

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March 12, 2017
Common Phrases Reveal Why Social Media May not Work for You

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and […]

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February 19, 2017
Social Media: Then and Now

When I started this business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Blogging, alone, […]

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February 5, 2017
Oh, The Leads We Get…

I’m truly grateful for getting in the social media game early. Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s filtering through the myriad of spam leads. Just for fun, I decided to share five leads […]

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January 8, 2017
Social Media Management: More Than Content Posting

For our company, content development is only one piece of the puzzle.

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September 18, 2016
Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ […]

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September 11, 2016
Social Media Marketing: The #1 Mistake Businesses Make

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled […]

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August 29, 2016
5 Small Business Social Media Marketing Mistakes and How to Fix Them

Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

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