Unlock the Mystery of the Hashtag

Rachel Strella  -  May 10, 2015  -  , , , , ,  -  No Comments
Our customers and prospects are often confused by hashtags. Some are not sure what they are and some don’t understand how they can be useful.  In fact, one customer referred to a hashtag as a hashbrown. I’m sure he was being coy, but his comment speaks to the confusion of this

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  2 Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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5 Quick Sources of Social Media Content

Rachel Strella  -  Nov 10, 2013  -  , ,  -  1 Comments
As social media manager, I spend the majority of my day writing content for client social media sites and blogs.  Most of our clients send us information about their business, which helps us with the process of developing content. However, there are also a good number of times when we

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Twitter in Crisis: This Deaf Woman’s “Best Friend”

Rachel Strella  -  Sep 22, 2013  -  , , ,  -  6 Comments
This week is National Deaf Awareness Week. Some of you may know that I have a hearing disability, which has affected my life in ways the written word cannot justify. I give credit to those who don’t let their disability prevent them from accomplishing amazing things, including today’s guest blogger,

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