Category: Twitter

March 6, 2013
‘The Big 3’ Social Media Channels

I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses I get: Oh, well we […]

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February 20, 2013
8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating to buy instant twitter followers. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new […]

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January 6, 2013
3 Quick Tips for Building Your Social Media Audience

I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize that the content is useless if no one is listening (if you have only 12 Facebook fans, for example). At the same time, if you […]

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June 20, 2012
Explaining the Value of Social Media to a Reluctant Audience

By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]

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February 15, 2012
Our Favorite People to Follow

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and […]

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February 5, 2012
Twitter: A Social Medium for the Anti-Social

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

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January 1, 2012
Unlocking Twitter Terminology

One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of @something.com or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]

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October 30, 2011
Ill with the Twitter Bug: 3 Reasons Why You Need to Bite

I’ll be the first to admit the Twitter wasn’t always my cup of tea. Like a lot of people, Twitter left me more confused and overwhelmed than engaged.                      Most of the big players in social media use Twitter so heavily that I was determined to figure out its mojo.  Last month I purchased Jeffrey Gitomer’s […]

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October 3, 2011
You Give Social Media Management a Bad Name: Part I – The “Tweet-for-Hires”

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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