Business Advice


Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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I Should Have Been Canned For This, But Learned A Hard Lesson Instead

24

Jan 2016

I Should Have Been Canned For This, But Learned A Hard Lesson Instead

There are many ‘oopsies’ that can happen in business – double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. That’s where I come in and I’m willing to take...

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What Can Your Business Do About A Bad Google Review?

17

Jan 2016

What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a negative review. You can flag the comment and write a...

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Small Businesses Beware: Non-Payers Can Affect More Than Your Wallet

03

Jan 2016

Small Businesses Beware: Non-Payers Can Affect More Than Your Wallet

There are a lot of lessons to learn in small business. I’m glad that I have the opportunity to share some of my lessons, including legal troubles with Getty Images in 2014 – in hopes that sharing will prevent other small business owners from making the same mistake. This past year, I learned yet another lesson and one that’s equally important because it’s something that many...

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Toss the Social Media Predictions

27

Dec 2015

Toss the Social Media Predictions

Around this time of year, many spark their bold predictions for the coming year – and social media is no exception. I do not have any grandiose predictions, because the only thing we know for sure is that social media will change.  The trending channels will change and the technology will change. But the principal remains the same: social media is a communications outlet –...

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