business advice

“People Talk About Us,” Says Client About the Impact of Social Media

Strella Social Media  -  May 13, 2012  -  , , ,  -  No Comments
Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location

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Review: The Barefoot Executive by Carrie Wilkerson

Strella Social Media  -  May 09, 2012  -  , , , ,  -  No Comments
By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers

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How to Write Good Content

Strella Social Media  -  May 05, 2012  -  , , , , ,  -  2 Comments
Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create

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Optimizing for Search Part II of II: Beware of the ‘SEO Expert’

Strella Social Media  -  Apr 23, 2012  -  , , , , ,  -  3 Comments
Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what

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