Business Advice

Quit Being a Victim of Busyness

Rachel Strella  -  Mar 16, 2014  -  , , , , ,  -  4 Comments
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever.  If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious.  Yet, sometimes we don’t realize it until it’s too late or

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Entrepreneurship is Risky Business

Rachel Strella  -  Mar 09, 2014  -  , , ,  -  No Comments
If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want.  And I’ve had my share of risks over the years.  In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting

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What Can Social Media Really Do For A Business?

Rachel Strella  -  Mar 02, 2014  -  , , ,  -  11 Comments
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business.  I must provide a lot of education about what social media is and how it fits into the marketing pie.  I find that these concepts need

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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3 Ways to Boost Social Media Engagement

Rachel Strella  -  Feb 09, 2014  -  , , , ,  -  No Comments
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority

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