Business Advice

Creativity: Imperative for Business

Rachel Strella  -  May 24, 2015  -  , , ,  -  No Comments
As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned.

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There’s No Crying in Social Media

Rachel Strella  -  May 17, 2015  -  , , , ,  -  No Comments
by Lauren Galli, #Strella Creative Director We live in an emotion-driven society, and at times, our emotions have the ability to cloud our judgment. We tend to go in one of two directions, we are either over-sensitive to others or completely insensitive. When considering a social media presence for your

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Unlock the Mystery of the Hashtag

Rachel Strella  -  May 10, 2015  -  , , , , ,  -  No Comments
Our customers and prospects are often confused by hashtags. Some are not sure what they are and some don’t understand how they can be useful.  In fact, one customer referred to a hashtag as a hashbrown. I’m sure he was being coy, but his comment speaks to the confusion of this

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We Live In A Magic Pill Society

Rachel Strella  -  May 03, 2015  -  , , , ,  -  10 Comments
Last week, a small business owner client told me that some of his participants in a service-based program reported frustration and disappointment in the end result. He was very careful to explain what this program can and cannot do for them – and he was sure they understood that his job was to position

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Social Media’s Role in Lead Generation and Sales

Rachel Strella  -  Apr 12, 2015  -  , , , ,  -  No Comments
In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one

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