Business Advice


Social Media Success Comes Down to Alignment

29

Apr 2018

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Why Value Over Volume Is The Best Blog Strategy

22

Apr 2018

Why Value Over Volume Is The Best Blog Strategy

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same client. His response to me after I wrote that blog...

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What I Wish I Would Have Known Before Starting A Business

15

Apr 2018

What I Wish I Would Have Known Before Starting A Business

I’ve been doing a lot of thinking about my eight-year trajectory as a business owner. There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or you’re considering striking it out on your own, there’s always a lesson. Here are a few things that I wish I would...

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I Don’t Pay Attention to Competition – and Neither Should You

25

Mar 2018

I Don’t Pay Attention to Competition – and Neither Should You

I recently tried to connect two members of my community in hopes they could collaborate. One informed me the other was a competitor and did not wish to connect. My initial reaction was embarrassment. I was trying to be helpful, but I hadn’t considered that they would be competitors. While they served the same industry, their services were different. In retrospect, I should not have...

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How To Turn Prospects Into Clients In A Service-Based Business

18

Mar 2018

How To Turn Prospects Into Clients In A Service-Based Business

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated than it sounds. You must quickly weed out less-than-ideal prospects,...

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