Business Advice


30

Aug 2015

Brand Monitoring: Critical in the Digital Era

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about your brand online. I’ve included the first segment in the...

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3 Facebook Features That Page Owners Can Actually Use

16

Aug 2015

3 Facebook Features That Page Owners Can Actually Use

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry.  However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan page. Page admins can select the type of CTA they...

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Your Digital Plan Needs a Human Strategy

13

Jul 2015

Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies to content people to people.” I always emphasize taking the...

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Major Life Changes Reinforce Business and Personal Truths

28

Jun 2015

Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of this drastic change.  Most of them reached out to me...

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Sky of dark blue with white clouds in summer

22

Jun 2015

Small Business Owners: What If…

I’ve worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I’ve witnessed first-hand the challenges that small businesses face on a regular basis. It’s probably no surprise that lack of time and resources are among them. Remaining competitive is a challenge, especially for local businesses who rely on their current customer base to...

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