Business Advice

4 Ways To Crank Out Content When You’ve Hit A Wall

Rachel Strella  -  Jul 20, 2014  -  , , , ,  -  No Comments
I’ve kept my blog going consistently for over three years and I’m proud to say that it’s not only been the best source of leads for my business, but it’s also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately,

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Social Media’s Biggest Myth

Rachel Strella  -  Jul 13, 2014  -  , ,  -  1 Comments
This past week, I had six calls with prospective clients – all small business owners looking to capitalize on the on the tremendous opportunities of the social sphere. Typically, having this many leads would be extraordinary. But I’ve sometimes found it to be deflating. And here’s why…. Many believe that

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3 Reasons Why Social Media Isn’t Working for You

Rachel Strella  -  Jun 29, 2014  -  , , ,  -  4 Comments
Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations

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3 Easy Ways to Become a LinkedIn Master

Rachel Strella  -  Jun 09, 2014  -  , , , , , ,  -  No Comments
Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your

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LinkedIn: 4 Small Business Must-Have’s for Your Profile

Rachel Strella  -  Jun 01, 2014  -  , , , , ,  -  2 Comments
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and

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