Business Advice


What Small Businesses Need to Know Before Hiring A Website Company

18

Feb 2018

What Small Businesses Need to Know Before Hiring A Website Company

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and website developers are created equal. Unfortunately, there are too many small...

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Recent Facebook Announcement Is Not New(s)

14

Jan 2018

Recent Facebook Announcement Is Not New(s)

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – didn’t panic, either. He delivered a timely post on Friday,...

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How Long Should A Blog Post Be?

07

Jan 2018

How Long Should A Blog Post Be?

I’m often asked for blogging guidelines with the most prominent question about the length.  How long should a blog post be? When I started my business in 2010, I recall reading somewhere that the average length of a blog should be 400-650 words. Then, I heard it was less – as short as 250 words.  Then, I heard it was more – even as much...

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Writing for the Web Means New Rules

10

Dec 2017

Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come...

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Commitment to Excellence: The Details Matter

12

Nov 2017

Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...

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