Business Advice

Content Marketing: Should We Engage in Controversy?

Rachel Strella  -  Jan 25, 2015  -  , , ,  -  No Comments
In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question

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The Winning Formula for Expanding Online Reach

Rachel Strella  -  Jan 18, 2015  -  , , ,  -  No Comments
A digital marketing partner recently asked me if I could duplicate some of the ways I’ve expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is

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Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

Rachel Strella  -  Jan 11, 2015  -  , , , ,  -  No Comments
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do

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4 Ways to ‘Ignite’ Content

Rachel Strella  -  Jan 04, 2015  -  , , , ,  -  9 Comments
Some of you have heard of Mark Schaefer’s Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company

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Social Media: Rules Of Engagement

Rachel Strella  -  Dec 21, 2014  -  , , , , , ,  -  No Comments
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some

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