Business Advice


10 Social Media Pet Peeves That Can Squash Your Professional Reputation

01

Jul 2018

10 Social Media Pet Peeves That Can Squash Your Professional Reputation

Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team’s experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients with their social media strategies and management. While most of...

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Why Content Consistency Is Key

10

Jun 2018

Why Content Consistency Is Key

Nearly every client we work with has one thing in common:  Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have a blog. It’s hard to pump out fresh content on...

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Social Media Success Comes Down to Alignment

29

Apr 2018

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Why Value Over Volume Is The Best Blog Strategy

22

Apr 2018

Why Value Over Volume Is The Best Blog Strategy

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same client. His response to me after I wrote that blog...

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What I Wish I Would Have Known Before Starting A Business

15

Apr 2018

What I Wish I Would Have Known Before Starting A Business

I’ve been doing a lot of thinking about my eight-year trajectory as a business owner. There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or you’re considering striking it out on your own, there’s always a lesson. Here are a few things that I wish I would...

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