Business Advice

Social Media: Rules Of Engagement

Rachel Strella  -  Dec 21, 2014  -  , , , , , ,  -  No Comments
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some

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Facebook Advertising: The One Option That’s Worth the Money

Rachel Strella  -  Nov 30, 2014  -  , , ,  -  No Comments
As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend

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If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  10 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Rachel Strella  -  Nov 02, 2014  -  , , ,  -  No Comments
Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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