Business Advice


Three things I learned while I was sick

27

Nov 2016

Three things I learned while I was sick

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because we’re sick. Yes, business owners have a lot to do,...

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2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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Marketing Considerations For Your Strategic Plan

30

Oct 2016

Marketing Considerations For Your Strategic Plan

Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing dollars spent. When we receive these kinds of requests, we...

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We don’t have to have all the answers

16

Oct 2016

We don’t have to have all the answers

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am looking forward to hiring you to do the same for...

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Three Things to Know about the Future of Content Marketing

18

Sep 2016

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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