Business Advice


It’s OK to Question Authority

16

Dec 2018

It’s OK to Question Authority

When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn’t mean to do so in a belligerent or disrespectful way, but she wanted us to know it’s alright to be curious. It’s OK to question the powers that be when something doesn’t make sense to us or if a directive seems out...

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Three Social Media Trends That Will Impact Marketing Next Year

09

Dec 2018

Three Social Media Trends That Will Impact Marketing Next Year

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will be prominent, they aren’t the only trends! As we edge...

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2 Social Media Trends to Watch in 2019

02

Dec 2018

2 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to bolster your brand’s success through social media in 2019? I’ve...

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The Asset of Accountability: How Do Remote Team Members Measure Up?

18

Nov 2018

The Asset of Accountability: How Do Remote Team Members Measure Up?

During a recent meeting with clients in Utah, someone asked me about what it’s like to have a virtual team. For me, the fact that my team members don’t work at a physical location with me and aren’t payrolled employees doesn’t change what I expect from them in terms of performance and sense of responsibility. There are, of course, legal and accounting details to abide...

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Social Media Guidance For Those Who Are Ready To Get to Work!

28

Oct 2018

Social Media Guidance For Those Who Are Ready To Get to Work!

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand...

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