Expectations

Flawless Execution of a Social Media Strategy That Has Purpose

While many companies have great ideas—and the best intentions—for their social media efforts, those aspirations often fall flat because no one takes action to advance them.

Our clients trust us because they know we will properly develop, launch, and follow through on their strategies. The #Strella team knows social media inside and out—and we have the systems in place to execute your social media plans. We put our expertise, tools, and energy toward ensuring your social media strategy gets the attention it needs, so you see results.

Relationship-building to Feed the Sales Pipeline

For over a decade, #Strella has been helping our clients form and strengthen online relationships that lead to sales.

We ensure your social media activity showcases what’s special about your brand and the people behind it. It’s not so much about “selling:” it’s more about communicating your company’s unique value and facilitating conversations with your customers and prospective customers.

Consistency

Nearly every client we work with has one thing in common:

Before they worked with us, they lacked consistency with their social media efforts.

And consistency is vital because it’s the key to making relationship marketing work. With the #Strella team behind your brand, you’ll have the peace of mind that your social media accounts are active, consistent, and accurate across all channels.

We don’t drop the ball—nor do we treat your social media efforts like a game.

We ensure your social media strategy complements your overall business strategy. We align our approach with your marketing and business goals, and we create content that reflects your distinct brand voice and values.

What We Expect From You

“If you align expectations with reality, you will never be disappointed.” ~ Terrell Owens

The #Strella team does the heavy lifting, but make no mistake, your social media plan will require some effort from you, as well.

Here’s what we’ll need to generate successful outcomes for your business.

A primary contact: We ask that you designate one primary contact person to communicate with us about your company’s social media initiatives. This streamlines and simplifies the collaborative process, especially when there are multiple departments engaged in your social media activities.

Commitment: Social media is a relationship-building tool. Understand that building relationships requires time. With that in mind, we encourage you to give relationship marketing at least one year before anticipating a steady stream of qualified leads.

Advertising dollars: With more businesses flocking to social media, competition is increasing. Therefore, it’s necessary to allocate a budget for paid advertising. Fortunately, you don’t have to spend a lot to ensure that your content is seen by your target audience. Our clients have increased their reach by 30 times their organic visibility with as little as $5 per objective.

Consistent Communication: From reviewing strategy to responding to pertinent inquiries we find on social media sites, we’ll need to stay in touch with you. But, don’t worry! We’ll communicate efficiently, so you can stay focused on running your business.