Category: Social Media Strategy

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! […]

A few months ago, I bought an HP laptop from Wal-Mart. I thought I was getting a great deal on a functional and cute little device that I could take with me anywhere.  A few days after buying the computer, it shut off and would not re-start. I had to spend about three hours troubleshooting […]

We recently ended our working relationship with client that was in pre-launch of his forthcoming business.  His primary goal, during this time, was to acquire 10,000 emails. We spent a few months working with him, and unfortunately, he did not get the result he wanted. But, he also didn’t take our advice. And, he tried […]

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily summoned. But,  that doesn't mean it […]

In the past few weeks, I've corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign - and the cost per customer acquisition. This type of question is one I receive often ('what's my […]

By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a client’s liking, there are modifications […]

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running […]

On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some were reluctant to develop a […]

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with […]