Category: Social Media for Business

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]

When I first wrote this article in 2016, social media felt simpler in some ways and more chaotic in others. There were fewer platforms competing for attention, but businesses were still trying to figure out where they belonged, what they should post, how often they should show up, and whether any of it was actually […]

In a recent blog on Social Media Today, the author argues that not all organizations should embrace social media particularly those industries that are not “social-friendly.” He offered an example of a mental health care provider who likely won’t have their content shared because it’s personal in nature. I disagree. Sharing content is just one […]

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down.  However, presentation counts and it's important to limit negativity especially on business accounts. […]

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with […]

Few things get a business owner’s attention quite like a bad Google review. It is public. It can show up when someone searches for your business. And whether you think the criticism is fair or not, you do not get to control how other people interpret it. The natural reaction is often to figure out […]

Every year, people publish predictions about what social media will look like next. Some turn out to be right. Plenty do not. The platforms change. Features come and go. Algorithms shift. New tools emerge, and entire formats can become popular almost overnight. That makes predictions interesting, but not especially useful as a foundation for strategy. […]

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]