Category: Social Media for Business

According to recent research,91 percent of B2B marketers use LinkedIn and 65 percent of B2B companies say they receive leads through LinkedIn (Marketing Charts). By spending a few minutes a day on this professional networking site, you can significantly expand your reach and generate qualified leads.  Maximize your time with these quick tips. Engage in […]

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]

Now that #Strella Social Media is back in Harrisburg, we’ve been meeting with all of our local clients to check in with their efforts. We just finished the fourth meeting this past week, which has given us the opportunity to reinforce the one concept that will always be a win on social media…humanizing your brand! […]

A few months ago, I bought an HP laptop from Wal-Mart. I thought I was getting a great deal on a functional and cute little device that I could take with me anywhere.  A few days after buying the computer, it shut off and would not re-start. I had to spend about three hours troubleshooting […]

Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated industries, the first segment is relevant to any business using social media today. The most significant takeaway is the importance of knowing what’s being said about […]

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry.  However, today, I want to share three Facebook features that any admin can and should be using! Facebook Call-To-Action Button. Earlier this year, Facebook rolled out the ‘call-to-action’ button, located on the cover photo of a fan […]

When I tell people that I'm a social media manager, I often get a look akin to that of my dog, Lincoln, when I asked if she wanted to go to bed.  Whether or not the social media scene is booming or not, many people are still befuddled as to what it is that I […]

We recently ended our working relationship with client that was in pre-launch of his forthcoming business.  His primary goal, during this time, was to acquire 10,000 emails. We spent a few months working with him, and unfortunately, he did not get the result he wanted. But, he also didn’t take our advice. And, he tried […]

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]