Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the […]
Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]
Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – […]
Google the words, “customer service” and you will find over 630 million results - from self-help articles to consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well. To be honest, this was an area that is so ingrained in our […]
At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment […]
It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. The first post, B2B Social Media Marketing: What’s the Real […]
With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital […]
There are so many elements to create an effective online marketing presence which can only be done with the help of a renowned digital marketing company. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the […]
I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon […]
Commitment to Excellence
Communication
Service
Relationships
