By Rachel If you’re like me, you might be intimidated by YouTube. While it’s easy to use and fun to watch videos, the thought of making a video can be a bit overwhelming. Maybe you’re camera shy or maybe you don’t know what to say. For me, I tend to be self-conscious and nitpick at […]
By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult […]
By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]
Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business. Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]
Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.
By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. The panelists had a lot to offer and I felt it could […]
by Rachel For many, electronic communication has gone from being an occasional diversion to being a constant distraction. (Or, in my case, even an occupational hazard)! Despite the ways we often search for work/life balance, it seems our obsession with being connected can dominate our lives. As the queen of succumbing to online distractions, I […]
Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location in the State Street Plaza […]
by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However, it’s infrequent that this occurs […]
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