Category: Social Media Business

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both.  Today we reveal our individual responses! What’s your definition of a social media manager? Rachel: […]

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

After months of hard work, Michele Scism and I have released our long-awaited program Social Media Manager Profits (SMMP). We decided to create a program that would not only equip potential social media managers with the skills they need to create a profitable at-home business, but also provide the foundation to help them attract, attain, and retain clients. […]

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

On Monday, I returned from Michele Scism’s second live event called Take Action Get Profits in Orlando. Michele held the first event earlier this year in Dallas, which you can read about here. I’ve found that what Michele says is true: each time we attend an event, we learn something new because each time we […]

The past five months of my life have been a roller coaster ride … and not because I’ve been on any trips to the amusement park. I’m referring to the late nights I’ve put in to create a product that helps train social media managers. Michele Scism and I have partnered on a joint venture […]

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

I’ve had some people label me a social media “expert” whenever I’m a guest speaker at various events.   I have never really been comfortable with that term and here’s why: Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest […]