October 3, 2011

You Give Social Media Management a Bad Name: Part I – The “Tweet-for-Hires”

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list.

You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what you’re supposed to be doing.

But, what does a social media manager do exactly? Can they represent you in the most visible front?

Or, like a lot of folks, you may think the idea of a social media manager will take away from the authenticity of your business.

I will be the first to say social media management is not for every business. In fact, I would highly recommend that companies with more than 10 employees consider hiring or training in-house staff to manage their efforts.

Moreover, social media management can be viewed in a negative light simply because there are a good number of “tweet-for-hire” services out there who charge a lot of money and simply sit in a coffee shop and tweet for 20 or 30 clients. These services have no strategy. They just tweet with little or no engagement.

Megan Barto captures this type of service well in her guest post for Ken Mueller’s blog. She refers to a service that reached out to her (and she IS a social media manager already) regarding outsourcing the efforts at her dealership. This company charged $150 a month for three tweets per week. That was it. It didn’t matter if your business had only one follower or what the short-and-long term marketing goals were. They just did exactly what they are supposed to do: tweet for you.

Ken Mueller said it best, “One tweet is like putting a two second commercial on a cable access channel at three in the morning… “If social media is about conversation and engagement, one tweet a week is actually like working a regular 9-5 job, and saying one sentence to your co-workers or customers all week, then ignoring them the rest of the time.”

There are other companies – both locally and nationally – that push content out there like grass clippings. Some are even charging in excess of $50,000 a year for this service!

Why? Because they can. It’s these types of businesses that give social media management a bad name.

Social media is such a buzzword; businesses are jumping on the bandwagon and ready to hire someone to “take it care of it” for them without a clue of what social media is really all about… the conversation!

Honestly, I wasn’t even aware these kinds of services existed when I started my business. All I knew was that my first consulting client wanted someone to manage their efforts and I was only hoping I was up to the challenge. It’s not easy to “be” another company online, but I knew if I took the time to know the company, its mission, and its goals that I might be able to give it a try.

Stay tuned for Part 2 on Thursday!

Subscribe To Our Blog
Categories

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

Commitment to Excellence
Communication
Service
Relationships

Blogging
Business Advice
Entrepreneurship
Social Media Strategy
Social for Business
Social Media Manager
Twitter
Facebook
Marketing Strategy
LinkedIn
Banks/Credit Unions
Health/Wellness
Compliance/Legal
Construction
Real Estate
Coaches/Consultants
Home Improvement
Broadcasting/Media
Transportation
IoT/Tech

Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

Social media is all about relationships. Join our community and keep the conversation going! We love to get to know people on a deeper level! Connect with us on the medium of your choice and tell us what you love about social media.
twitterfacebookpinterestlinkedinrss-squareyoutubeinstagram