I’ve had some people label me a social media “expert” whenever I’m a guest speaker at various events. I have never really been comfortable with that term and here’s why: Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest […]
It’s no secret that I love social media. I love connecting with people, building communities, and seeing what everyone is doing. Even more, I love educating others on social media. The moment I see that someone “gets it,” it all becomes clear to me and I am incredibly delighted I chose this path. Some have […]
If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility. Managing multiple accounts and social media channels […]
Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]
Editor’s note: This article was originally published in 2013 and was updated in September 2026 to reflect my perspective today. There’s an uncomfortable expectation that comes with being known for something professionally: people assume you must be good at it all the time. When your business is social media, that expectation can become especially visible. […]
That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be […]
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