Category: Social Media Business

September 28, 2011
3 Days and 3 Takeaways!

On Monday, I returned from Michele Scism’s second live event called Take Action Get Profits in Orlando. Michele held the first event earlier this year in Dallas, which you can read about here. I’ve found that what Michele says is true: each time we attend an event, we learn something new because each time we […]

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August 7, 2011
Six Lessons Learned from Undertaking a Big Project

The past five months of my life have been a roller coaster ride … and not because I’ve been on any trips to the amusement park. I’m referring to the late nights I’ve put in to create a product that helps train social media managers. Michele Scism and I have partnered on a joint venture […]

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July 17, 2011
Lesson Learned in Business: Take a Break!

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

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July 4, 2011
Passion + Curiosity + Hard Work = Job Fulfillment

 By Anita Zook, Strella Social Media Relationship Manager I recently read an article in Mashable about how social media can change your life.  I completely agree with this statement because if it wasn’t for social media, I would be stuck in a dead-end job that I never realized I disliked until I started working as […]

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June 26, 2011
Three Reasons Why I'm Not a Social Media Expert

I’ve had some people label me a social media “expert” whenever I’m a guest speaker at various events.   I have never really been comfortable with that term and here’s why: Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest […]

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May 8, 2011
What are you passionate about?

It’s no secret that I love social media. I love connecting with people, building communities, and seeing what everyone is doing. Even more, I love educating others on social media. The moment I see that someone “gets it,” it all becomes clear to me and I am incredibly delighted I chose this path. Some have […]

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April 10, 2011
The Top 5 Critical Skills of a Social Media Manager

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels […]

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March 20, 2011
Corporate Social Media Mayhem: A Familiar Story for Many

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

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February 27, 2011
I'm Not Perfect: My Struggles as a Social Media Professional

I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there!  Here are my top 5 fears: Telling you what I had for breakfast. The other morning, […]

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