Category: Social Media Business

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

On Monday, I returned from Michele Scism’s second live event called Take Action Get Profits in Orlando. Michele held the first event earlier this year in Dallas, which you can read about here. I’ve found that what Michele says is true: each time we attend an event, we learn something new because each time we […]

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

I’ve had some people label me a social media “expert” whenever I’m a guest speaker at various events.   I have never really been comfortable with that term and here’s why: Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest […]

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]

Editor’s note: This article was originally published in 2013 and was updated in September 2026 to reflect my perspective today. There’s an uncomfortable expectation that comes with being known for something professionally: people assume you must be good at it all the time. When your business is social media, that expectation can become especially visible. […]

That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be […]