In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband. Some of my readers – and of course, my friends – were shocked to learn of […]
By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon. We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether it be in the form […]
On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere. Some were reluctant to develop a […]
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]
Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]
by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook. Being someone who is habitually nosey, Facebook was a wonderful invention for me. If you’ve […]
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to […]
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