Category: Personal Branding

I’m a big believer in showcasing the human element for the simple reason that relationships are built on trust, and most understand the importance of the know/like/trust factor. For many people, though, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink […]

Unless you’re a stranger to my posts, you know that I advocate showcasing the human element. People form relationships – and relationships are built on trust. Simply put, people buy from those they know, like and trust. It’s refreshing to stumble upon posts of folks who are willing to share their journey – whether it’s […]

I'm reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It's […]

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: - your […]

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of […]

At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business.  Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade - and even indicated that I seemed to be an introvert. I […]

On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere.  Some were reluctant to develop a […]

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]