Category: Personal Branding

March 5, 2017
Sharing Who You Are Is Part of The Process

I’m a big believer in showcasing the human element for the simple reason that relationships are built on trust, and most understand the importance of the know/like/trust factor. For many people, though, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink […]

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November 20, 2016
Courage, Community and Conception

Unless you’re a stranger to my posts, you know that I advocate showcasing the human element. People form relationships – and relationships are built on trust. Simply put, people buy from those they know, like and trust. It’s refreshing to stumble upon posts of folks who are willing to share their journey – whether it’s […]

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November 13, 2016
Politics: It’s Personal

I'm reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It's […]

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May 1, 2016
Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: - your […]

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April 24, 2016
Rules for Polite Conversation on Social Media

It’s an election year, which means controversial conversations abound. While in the company of friends, you might feel comfortable to speak freely on certain topics, but in daily conversation, it’s troublesome. And it’s even more important to remain cautious of the opinions shared on social media, especially if you’re trying to gain credibility for your business. […]

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April 10, 2016
12 Business Social Media Pet Peeves

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]

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February 21, 2016
How Negativity Can Damage Your Brand

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down.  However, presentation counts and it's important to limit negativity especially on business accounts. […]

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February 14, 2016
Social Media: Think Before You Post

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

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September 20, 2015
The Facebook Button Doesn’t Matter, But This Does

There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook.  I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll through the feed, some will ‘like’ a status but very few comment. It’s said that between 70-90 percent of social media users […]

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