Personal Branding


If I’ve Mastered Any Lesson In Business, It’s This…

16

Nov 2014

If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed – so much that it permeates every aspect of my business and personal life. But,...

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Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

02

Nov 2014

Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish Yourself on LinkedIn You are only as strong as your...

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Perfecting the Elevator Pitch

26

Oct 2014

Perfecting the Elevator Pitch

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided to make a lasting first impression.  To help get my...

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Social Media, Personal Branding and What to Share Online

28

Sep 2014

Social Media, Personal Branding and What to Share Online

Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means honesty) without airing my dirty laundry. In the podcast, Mark...

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4 Things You Shouldn’t Post on Social Media

03

Aug 2014

4 Things You Shouldn’t Post on Social Media

by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook.  Being someone who is habitually nosey, Facebook was a wonderful invention for me.  If you’ve ever questioned if someone wants to see a picture of...

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