On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal brand. Most were fearful of negative reviews, especially maintaining client privacy when responding to the reviews in the social sphere. Some were reluctant to develop a social presence in any capacity simply because of privacy while others have a presence but grapple with developing consistent, relevant content for their audience. My presentation, Social Media Rules of Engagement, seemed appropriate for this group and I thought you might like it, too. I cover the following areas:
- What Is Social Media
- The Importance of Personal Branding
- Social Media Best Practices
- “Do’s” and “Don’ts” of Social Media
- Creating a Social Media Plan
To view the slides from the presentation, click here.
To view the PDF transcript, click here.
To view the gallery of photos, click here.
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