Category: Opinion

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

While most are thankful during a holiday like Thanksgiving or Christmas, I am thankful on Veteran’s Day. My Dad, a disabled Army veteran, is my hero. He believes in our country and he was willing to die to defend it. The military honor instilled in him carried over to our family life. We had only […]

By Pete Strella Throughout Pennsylvania and possibly the entire country, parents and caretakers are having difficult conversations with any child or young adult who ever had any contact with The Second Mile, the charity founded by former Penn State football coach and alleged pedophile Jerry Sandusky. Could you imagine asking your child if he or […]

Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]

Big businesses often have money, power, and confidence in numbers.  But don’t think that leaves small businesses in the dust. There is a window of opportunity for small businesses, but it won’t be here forever. That opportunity is on social media and you can grab it by being YOU! I’m a huge proponent of personalizing […]

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

I've been watching a show on Palladia called “Madonna: Truth or Dare,” - a documentary of her Blond Ambition Tour in 1990. The piece is filmed entirely in black and white, except for clips during her concerts. (The timing is fitting, as this Wednesday marks the 28th anniversary of the release of her self-titled album). According to […]