January 15, 2012

Rachel Strella

Client Explains: Why I Outsourced Social Media!

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts.

Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.”

To date, the blog has received 80 comments.

In my response, I said that I’ve come to the conclusion that there is no right or wrong answer. I do not think it would be fair to make a blanketed statement to span this multi-faceted and complex world of social media.  There are pros and cons to both in-house and outsourcing of social media efforts and each business must decide which approach works best for their needs.

Obviously, our company falls into the ‘outsourced’ category, but that doesn’t mean we exist in a vacuum. We take pride in working closely with clients to help them achieve their specific social media goals.

Over the past few months, we’ve been asking our clients for feedback to include in our blog. In September, we talked with Mimi Reeves, Owner of Balloons and More and in November, we talked with Susan Pera, Owner of The Cornerstone Coffeehouse.

Both of these clients have worked with us for over a year. This month marks one-year of work with today’s client, Ann Dennison of Advanced Physical Therapy and Fitness.  Below is her interview. Be sure to “like” her page on Facebook and connect with her on LinkedIn.

There are folks in different industries that think social media is a waste of time. What is your response to this?   

I think social media has different purposes in different industries.  I think in some it is more about education, in others more about selling and still others, more about networking.

What made you decide to hire a social media manager? What qualities were you looking for in a manager?

I needed to have a “presence” in the social media arena.  I was looking for someone to educate me but also to handle the day to day operations so I could continue to do what I truly love, which is to care for my patients.

How has social media impacted your business? 

I believe it has increased my exposure.

How have you been able to blend traditional marketing with online marketing?

I do a little of each and use my links to social media and my website in my print marketing.

Anything else you would like to add about your experience? 

The staff at Strella Social Media really try to know their clients and their specific needs.

Do you own a business? How did you determine whether to hire in-house staff or outsource your social media efforts?


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