Category: Opinion

January 29, 2012
Why Trying to Be Perfect Equals Business Disaster

I've been battling a sickness since Thursday night, which means I'm only getting top priority work done - client work! I thought it would be an appropriate time to share this blog which originally appeared as a guest piece for Ken Mueller of Inkling Media. Did you ever start something never to finish? Come on, […]

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January 22, 2012
Reactions to SOPA/PIPA being stopped…for now

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

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January 15, 2012
Client Explains: Why I Outsourced Social Media!

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts. Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.” To date, the blog has received 80 comments. In my response, I said that […]

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January 8, 2012
Building a Business is Time Well-Spent

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

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December 31, 2011
A Time For Change!

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

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December 14, 2011
A Few Good People

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

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November 24, 2011
Small things make you larger than life

Many of us, especially those who own a business, can likely say that we put in a lot of hours. We wear many hats and are often the contact point for our clientele and for all the operational components of our business. Being a business owner is a lot of work, but I wouldn’t trade […]

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November 18, 2011
Social Media: Eliminating Communication Barriers for Those with Disabilities

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

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November 11, 2011
Every Day Should Be Veteran’s Day

While most are thankful during a holiday like Thanksgiving or Christmas, I am thankful on Veteran’s Day. My Dad, a disabled Army veteran, is my hero. He believes in our country and he was willing to die to defend it. The military honor instilled in him carried over to our family life. We had only […]

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