Category: Opinion

January 8, 2012
Building a Business is Time Well-Spent

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

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December 31, 2011
A Time For Change!

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

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December 14, 2011
A Few Good People

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

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November 24, 2011
Small things make you larger than life

Many of us, especially those who own a business, can likely say that we put in a lot of hours. We wear many hats and are often the contact point for our clientele and for all the operational components of our business. Being a business owner is a lot of work, but I wouldn’t trade […]

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November 18, 2011
Social Media: Eliminating Communication Barriers for Those with Disabilities

Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too, have a hearing disability. I […]

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November 11, 2011
Every Day Should Be Veteran’s Day

While most are thankful during a holiday like Thanksgiving or Christmas, I am thankful on Veteran’s Day. My Dad, a disabled Army veteran, is my hero. He believes in our country and he was willing to die to defend it. The military honor instilled in him carried over to our family life. We had only […]

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November 10, 2011
Penn State Scandal: Conversation Should Shift To Helping Victims, Raising Awareness Regarding Child Sex Abuse

By Pete Strella Throughout Pennsylvania and possibly the entire country, parents and caretakers are having difficult conversations with any child or young adult who ever had any contact with The Second Mile, the charity founded by former Penn State football coach and alleged pedophile Jerry Sandusky. Could you imagine asking your child if he or […]

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October 26, 2011
Anatomy of a Heckler

Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]

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October 17, 2011
Social Media: Champion for the Underdog!

Big businesses often have money, power, and confidence in numbers.  But don’t think that leaves small businesses in the dust. There is a window of opportunity for small businesses, but it won’t be here forever. That opportunity is on social media and you can grab it by being YOU! I’m a huge proponent of personalizing […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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1412 N. 6th Street
Harrisburg, PA 17102

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