Category: Opinion

March 11, 2012
Steps to Achieving Social Media ROI

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

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March 7, 2012
Defining Social Media ROI

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

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March 4, 2012
Social Media ROI: It's Gray Matter

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]

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February 26, 2012
Social Media Internship Brings Marketing Experience Full Circle

  By Kayla McClintock, Marketing Intern A little over two months ago, I was earnestly searching for an internship that not only fulfilled my requirements but would also provide a unique learning experience. After countless interviews with a variety of businesses, my professor recommended that I contact Strella Social Media.  Upon interviewing with Rachel and […]

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February 23, 2012
Thanks for nothing, Facebook!

I find it ironic that – Facebook - the most popular social platform for building relationships - has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from sending friend requests for a […]

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February 19, 2012
A Story of Inspiration

Strella Social Media is proud to announce that we’re spearheading the social media efforts for Lindsay Coulter, a candidate for Leukemia & Lymphoma Society's Woman of the Year. Lindsay’s passion for helping others is inspiring, particularly when it comes to this worthwhile cause. When she first approached us about supporting her campaign, we were inspired […]

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February 15, 2012
Our Favorite People to Follow

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and […]

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February 12, 2012
Strella Social Media's CEO Interviewed by Online Business Publication

I was recently contacted by a man named Marshall Davis who runs a website called Talking Small Biz. Talking Small Biz offers brief interviews with entrepreneurs who are navigating the unpredictable waters of entrepreneurship. I was honored when he asked me if I would be willing to interview for the series.   I thought his questions were phenomenal […]

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February 8, 2012
Social Media & The Consumer: How to Handle Negative Feedback

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

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