Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
I was recently asked to contribute social networking tips for business professionals as a sidebar for a women's publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential […]
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]
I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes […]
Last week, I was contacted by a prospect searching for a social media manager for his start-up business. He informed me that he’s been working with a company for a few weeks, but was not happy with the strategy they formulated. I asked him if he could share any details on the strategy they created […]
I've kept my blog going consistently for over three years and I'm proud to say that it's not only been the best source of leads for my business, but it's also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I've found myself struggling […]
This past week, I had six calls with prospective clients – all small business owners looking to capitalize on the on the tremendous opportunities of the social sphere. Typically, having this many leads would be extraordinary. But I’ve sometimes found it to be deflating. And here’s why…. Many believe that if they invest xx dollars […]
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