Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marketing. Social media […]
Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your LinkedIn efforts to the next […]
For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to […]
Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without […]
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months. Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing […]
Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it […]
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever. If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious. Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]
If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want. And I’ve had my share of risks over the years. In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job. For some, […]
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business. I must provide a lot of education about what social media is and how it fits into the marketing pie. I find that these concepts need constant reinforcement. This blog is […]
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