Category: Business Advice

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily summoned. But,  that doesn't mean it […]

by Lauren Galli, #Strella Creative Director We live in an emotion-driven society, and at times, our emotions have the ability to cloud our judgment. We tend to go in one of two directions, we are either over-sensitive to others or completely insensitive. When considering a social media presence for your business, a qualified social media […]

Last week, a small business owner client told me that some of his participants in a service-based program reported frustration and disappointment in the end result. He was very careful to explain what this program can and cannot do for them - and he was sure they understood that his job was to position them to acquire a result, […]

In the past few weeks, I've corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign - and the cost per customer acquisition. This type of question is one I receive often ('what's my […]

By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether it be in the form […]

LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her LinkedIn profile because she was […]

by Stephanie Rice, #Strella Administrative Support  and Huge Snapchat Fan Snapchat, a photo-based mobile application, is one of the newer social sites available. It follows closely behind Facebook and Instagram in the top five of the most popular social sites available today. In fact,  a recent $200 million investment from Chinese e-commerce giant, Alibaba, has […]

I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]

I've been trying to decide what to write about this week. I spend my days coordinating editorial calendars for clients, writing their content, and making sure every detail is in order. And, frankly, I'm usually a little fried by the time it comes to write my own blog post. ('Cobblers children have no shoes' comes […]