Category: Business Advice

September 9, 2012
The Small is Beautiful Approach to Social Media

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]

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August 5, 2012
How to Create a Social Media Strategy

By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult […]

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July 25, 2012
Vocational Skills Get You In The Game, LIFE Skills Help You Win It!

The following is a guest post by SEO partner and friend, John Webster. Like it or not, a college degree does not offer the same advantage it once did. I am one of the lucky ones.  I finished my college education in 1992. That simple accomplishment opened doors and helped me land my first job […]

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July 22, 2012
Who’s The Boss?

The following is a guest blog by Mark Griffin of In HIS Name HR. Mark read our blog, “Two Years in Business: The Search for Balance Continues,” and decided he was not going to put his vacation on hold for another minute. I encouraged him to write a guest blog about balance – let it […]

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June 24, 2012
6 Steps to Social Media Success

Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.

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June 17, 2012
Work/Life Balance: Business Owners Weigh In

By Rachel  Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.”  It turned out that many readers identified with this blog and some even offered advices for how they find balance.  A few of these responses resonated with me and thought I would […]

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June 12, 2012
Quit Making Excuses and Give Your Customers What They Need

by Rachel I learned a hard lesson this week – and one that I often preach to others – so shame on me! Don’t make excuses! One of my blog subscribers sent me an email on Monday about the subject line in my blog posts. When I email the blog, the subject reads “Strella Social […]

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May 23, 2012
Managing Distractions

by Rachel For many, electronic communication has gone from being an occasional diversion to being a constant distraction. (Or, in my case, even an occupational hazard)! Despite the ways we often search for work/life balance, it seems our obsession with being connected can dominate our lives. As the queen of succumbing to online distractions, I […]

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May 9, 2012
Review: The Barefoot Executive by Carrie Wilkerson

By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers to be disciplined in obeying […]

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