Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social […]
I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as […]
People don’t buy what you do, they buy why you do it. That’s the message of Simon Sinek’s Ted Talk, How Great Leaders Inspire Action. It's a brilliant concept, yet few companies actually embrace it. Business focus is spent on product features or user benefits, rather than sharing what's really important: what they believe and why. […]
It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception. Here are five things I hope to never hear from prospective customers again! Can I pay you […]
I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences. Custom audiences have a few ways to target users, but, for those trying it […]
I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year. My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]
When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.” At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head - particularly when times were […]
To achieve social media success, a myriad of factors must be present - all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many […]
I make it a habit to take the time to respond to everything I receive via email – even inquiries for free advice. I may be one of the few, but I have to admit that it really bugs me when people do not offer the same courtesy. There are few types of emails I […]
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